Best brow freeze8/22/2023 You can use a clear brow gel (like all of the ones featured on this list) to create the illusion of fuller brows simply by brushing them upward, notes Mellinger. “If it remains soft and waxy-feeling, it probably has a very light hold,” she explains. "If it dries down to a very dry, almost hair gel-like texture, it will be on the stronger side." Wait a few seconds and see how it dries down. "Those that are super strong tend to say things like ‘super hold,’ ‘brow freeze,’ or ‘extra control.'" If there’s no indication, you can brush a bit onto the back of your hand. “A lot of gels will be labeled with how strong the hold is," she says. Do you just need a little bit of hold to keep them in place, or do you have more stubborn, unruly hairs that are going to require more to stay put? Consider how much you need based on what your brow hairs are like, advises Monika Blunder, celebrity makeup artist and founder of Monika Blunder Beauty. For example, the Makeup By Mario Master Hold Brow Gel packs a medium to strong hold, while the Ami Cole Ultra-Flex Brow Shaping Gel has a much softer one. Yes, all gels are meant to hold your brows in place, but think of them as you would hairspray: Not all of them deliver the same amount of hold. Things to Consider Before Buying Brow Gel Level of Hold | Shades: Clear, Blonde, Auburn, Brown, Black | Additional benefits: Contains conditioning ingredients dermatologist- and ophthalmologist-tested It also contains moisturizing ingredients - oleic acid and lecithin - to keep hair conditioned and healthy. The formula is free of potentially drying or irritating alcohol and fragrance, and is both ophthalmologist- and dermatologist-tested. (However, once those flaked off, there was no noticeable residue.) Brow-boosting effects aside, this is also a choice pick for all skin types. It did get a slight ding for the visible flakes that showed up as the product dried down. In fact, we were surprised at how much product was packed onto the tiny spoolie and how it was able to get into every little area to perfectly coat and stamp the brows down into place. Keep reading to discover the best brow gels that PEOPLE tested.Įven though this technically isn’t a brow gel per se (the brand refers to it as a “creamy wax” and “grooming pomade”), we found that it still delivered great hold. It’s also worth mentioning that brow gels come in both clear and tinted varieties for the purposes of our testing, we stuck with just non-colored ones. We swiped on 23 different brow gel formulas, evaluating how well they held brow hairs in a desired shape, and weighing in on everything from ease of application to the overall look delivered. To that point, they’re a great choice for almost everyone, no matter whether your brows are thick or sparse - and even more so given that they can easily be mixed and matched with other brow-enhancing formulas (more on that point later). They’re especially beneficial for those who have unruly brows, men included: “A brow gel can make for a more polished look, while still coming across as natural,” points out Tomy Rivero, a celebrity makeup artist who’s worked with Julia Garner and Jessica Simpson. By using it to brush the hair up, it can also create the appearance of fullness and volume, she adds. They can both hold brow hairs in place and be used to manipulate the shape of your natural brow, explains Katie Mellinger, a fashion and celebrity makeup artist who works with Emma Watson. There’s certainly no shortage of brow makeup out there, but in this saturated category, brow gels fill a unique space and offer distinct benefits that its counterparts don’t. Sure, some of us may be more genetically blessed than others when it comes to eyebrows, but we have yet to meet someone who doesn’t need at least a little bit of product to perfect their arches.
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